Step 1: Brand Soul Discovery
We’ll start with some heartfelt inquiry. I’ll ask thoughtful questions about you and your business—your background, your story, your values, your dreams.
This part is deep, but never pushy. Your comfort comes first, always.
✨ You’re the driver — I’m just the navigator.
Step 2: Dream Client Clarity
Next, we’ll get crystal-clear on who you're here to serve. We’ll create detailed dream client profiles and start shaping messaging that speaks directly to them,
like a love letter from your business to theirs.
Step 3: Messaging & Positioning
We’ll define your unique value, what you promise, and how to confidently take up space in your market,without trying to sound like anyone else but you.
Step 4: Brand Voice & Visual Direction
Now we start painting the picture. From your brand’s tone of voice to mood, colors, and visual inspiration. We’ll explore how your brand looks, sounds,and feels.
Step 5: Client Journey & Touchpoints
Together, we’ll map the full experience your audience has with your brand—from that first moment they discover you to the final “thank you.” This ensures every part of your business reflects the heart of what you do.
Step 6: Launch & Visibility Support
Almost there—hang in with me!
We’ll finish with soft-launch messaging, 30–60 days of content ideas, and tool recommendations to help you hit the ground running with clarity and confidence.
And just like that—you’ve got a solid, soulful brand foundation. One that feels like you. One that draws in the people you're meant to serve.
Get ready for dream clients to go a little googly-eyed and bananas over what you’ve built. ✨
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