Services

Brand Story & Strategy

Discover your WHY:

  • Uncover insights to define the core purpose and motivations behind your business.
  • Identify what sets your business apart and resonates with your audience.

Build your brand story:

  • Develop a narrative that authentically represents your background, values, and mission.
  • Use insights to create a compelling and genuine brand story.

Create a solid branding guideline:

  • Establish clear guidelines for your visual identity, including logo, colors, and typography.
  • Define your brand's tone of voice and messaging style to maintain consistency.

Align all your social media platforms' content to adhere to your branding guidelines:

  • Ensure consistency in messaging and visuals across all social media channels.
  • Maintain coherence to reinforce your brand identity and connect with your audience effectively.

Audience & Market Insights

Align brand content cohesively with your bottom line and business goals:

  • Ensure that all content supports your business objectives and contributes to achieving your goals.

Conduct competitor analysis:

  •  Evaluate what works and doesn't work for your business competitors.
  • Identify gaps and opportunities in the market that your business can capitalize on.

Understand your target audience:

  • Conduct demographic and psychographic market research to understand your audience's wants and needs.
  • Gain insights into their preferences, behaviors, and motivations to better tailor your marketing strategies.
  • Determine verbal content based on the Voice of the Customer (VoC) methodology to enhance customer experience and retention.

 

Content Bank

Create and maintain a design/branding guide:

  • Define visual identity elements such as logo, colors, typography, and imagery.
  • Tone and voice for messaging guidelines.
  • Store your verbal and visual content, along with analysis data, in the content bank (Pdf or cloud file) to guide topics for Content Marketing.

What Does a Consultation Look Like?

Team Work Makes the Dream Work

 

Hello, it's wonderful to meet you. At KDC, you are seen and appreciated for who you are, without judgment. Please, sit down and get comfortable.

After a brief consultation, you and I will determine which services are right for you. Then, we can begin.

First, we'll start with a discussion where I'll ask you questions about yourself and your business. Your personal brand story can include many elements, such as your background, experiences, achievements, values, and goals. Your comfort and boundaries are my first priority. I will only continue asking questions as long as you are comfortable sharing with me.

Remember, you are the driver—I am just the navigator.

Together, we will lay a foundation for your brand. This step is the most important one in the process, because your brand is the lens through which your business strategy impacts all aspects of your organization.

Next up is market research, including market analysis, SWOT analysis to determine positioning, and Voice of Customer (VoC) for valuable insights about your dream customer.

Almost done—hang in there.

Next, we will create a content bank and develop marketing communication strategies - this one is fun, I promise!

Last but not least is brand integration. This step ensures an accurate and cohesive brand representation across your social media platforms.

Voilà , congratulations! You are now the owner of a shiny personal brand that will make your dream customers go googly-eyed and bananas just for you!

Enjoy your success!